Categories Name : Marketing Strategy

Sub-Category : Gender Equity

Entry Name (Campaign) : Black & White: Diversity & Inclusivity

Results

The campaign received strong positive results with Increase in volume sales by 32% in the same period over last year. • Lift in Ad Recall by 5.3% • Youtube garnered 28 Mn views • Meta – 12 mn views and 36 mn reach • Hotstar – 4 mn views and 2 mn reach • Total awareness increased from 37% to 42% in the same period over last year.