Categories Name : Marketing Strategy

Sub-Category : Most Effective App for Consumer

Entry Name (Campaign) : Launch of Tata Neu: Your SuperApp Campaign via Xerxes

Results

"Tata Neu aimed to create a nationwide brand presence as a Super App. Through our efficient programmatic strategizing and implementation, Tata Neu successfully accomplished the following: Reach 86.6M+ Installs 993 K+ Registrations: 554K+ Registration Rate%: 56% As Tata Neu is a fresh application with a unique idea, we chose to emphasize its novelty using our AUI Framework, which is specifically designed for promoting new releases. A Amplify the Launch U Up User Acquisition I Increase User Registration - In order to amplify the launch of the application we discovered a relevant user base, we utilized our in-house AI/ML engine Xerxes®. It leverages big data analytics to generate predictive algorithms, which aids in segmenting the audience and identifying users who utilize comparable applications. - In the second phase we did Programmatic Buying with high quality converting placements on only premium apps while targeting audiences who were using Apps that correlated to Tata Neu Product categories also helped increase brand awareness and installs. - To get increased user registration we placed category related creatives along with A/B testing in each category, which helped us in finding the best performing ad sizes. Further, Constant optimization of creatives enhanced performance and also helped increase user registrations."