Categories Name : Marketing Strategy

Sub-Category : Best Use of Mobile – Beauty

Entry Name (Campaign) : Ab Dunia Tumhe Pehchanegi ft. Salman Khan for Fair & Handsome Cream via Xapads & Interactive Avenues

Results

"Our customised strategy FACE helped harness the Salman Khan's star power and successful execution resulted in: 27 M+ Impressions 241K+ Clicks 0.90% CTR% To ensure all the challenges are met and Fair & Handsome reaches the right audience we decided to offer them a customised strategy: FACE: Focus on Awareness and Coverage Expansion: F: Focus on Awareness: To create awareness about the product, we targeted specific regions including UP, MP, Chhattisgarh Maharashtra, Andhra Pradesh, Telangana, Karnataka, West Bengal, and Bihar. Further, we highlighted product USPs through advertisements, and to make sure they reached the right audience we featured them on premium websites. A - Audience Targeting: To reach out to the specific audience and increase the brand awareness we targeted people who were interested in buying personal care products specific geos mentioned above. C - Celebrity marketing: To captivate the target audience's interest, we harnessed the influence of one of Emami's brand ambassador, Salman Khan, in our advertisements. E - Engage and Educate: By targeting the specific geos we wanted to educate people about the product and its USPs through our static banner ads. To maintain the engagement we focused on different targeted categories."