Categories Name : Marketing Strategy

Sub-Category : Most Effective DTC eCommerce Campaign

Entry Name (Campaign) : How Tanishq Conquered the Festive Seasons Online

Results

Tanishq's festive season campaign was a huge success, with an 8.5x increase in orders on festive days. This was driven by a 9x increase in orders on Diwali Dhanteras and an 8.5x increase in orders on Akshaya Tritiya. The campaign also saw growth throughout the seasons, with the highest-ever MAUs and DAUs during the festive period.