Categories Name : Marketing Strategy

Sub-Category : Best Use of Mobile – Customer Engagement

Entry Name (Campaign) : Boat ANC Experience Campaign

Results

"Being the technology enabler, Vserv AudiencePro empowerd boAt's goal of acheiving awareness & quality consumer experience, we used the amalgamation of our left and right brain power to bring together data and creative innocation. The campaign was a huge succes at augmenting consumer love for the brand. With our creative ad innovation ready to reach its target audience, we activated custom cohort of online spenders segment across programmatic channel- DV360. The campaign acheived great outcomes: - 6Mn+ Impressions - over 228K+ user interactions on the remarkable consumer experience - 2.06% Enagement Rate - 3X lift in CTR AudiencePro and AdLabs - -Delivered outstanding customer engagement -Immersive experience on programmatic platforms -Promote product in a memorable way"