CASE STUDY
A21. Most Effective Email Campaign
Categories Name : Marketing Strategy
Sub-Category : Most Effective Email Campaign
Entry Name (Campaign) : MakeMyTrip x Netcore Cloud
Results
From Static Emails to Dynamic App-like Experiences within Email: MakeMyTrip's AMP Emails drove a 900% increase in CTOR (Click Through Open Rates) & 600% increase in responses collected.