Categories Name : Marketing Strategy

Sub-Category : Mobile Audio

Entry Name (Campaign) : Alexa Originals co powered by HP

Results

In July of 2022, Alexa India launched first of its kind audio property co-powered by HP Pavilion Laptops. The multi media campaign ran for 8-weeks with astonishing results One of the foremost laptop brands in the country, HP was aiming to amplify their Pavilion range which has Alexa built in, targeted to Gen Z, Positioning it as the clear choice for students purchasing their first laptops for college. HP realized that contemporary music plays a significant role in the lives of Gen Z, with 77 percent of them using audio to reduce stress levels. What impact did Amazon Ads create for HP? The campaign generated outstanding PR… but most importantly our customers loved it! In terms of numbers – this 8 weeks of run resulted into unbelievable 600K+ song plays reaching 270K+ customers and generating 50 million+ impressions on Amazon, and staggering 1.1MM+ store visits on Amazon Not only did we drive engagement, but the campaign also had a significant impact on HP's sales on Amazon, generating over 83 lakhs in revenue and selling 3.2K units with an overall spend of 60 lakhs!