Categories Name : Marketing Strategy

Sub-Category : Lead Generation

Entry Name (Campaign) : MG Motor India campaign

Results

"Being a technology enabler, Vserv AudiencePro empowered MG Motor with the activation of 2P Data Segments in conjunction with Meta Interest Segments. All from one platform, conveniently. Driven to increase the marketing efficacy of the campaign, our AudiencePro solutions were focussed to generate maximum and high-quality leads only for test-drives and empowering brand to convert them into sales. ""The campaign surpassed all of MG Motor India's expectations, as we achieved: - 30% lead-to-quality-lead ratio - 20% lift in Sales conversion - 4X Return on Ad Spends"""