Categories Name : Marketing Strategy

Sub-Category : Mobile Video

Entry Name (Campaign) : KeshKing India's No1 Hair Oil | Pulse via Xapads & Interactive Avenues

Results

"Our custom-made framework HAIR, helped in the successful execution of the campaign and resulted in: -Impressions 8M+ -Unique Reach 1.6M+ -Clicks 77 K+ -Views 7.4 M+ -Complete Views 6.9M+ -Unique Reach% 20.09% -Complete Views% 85.96% Since this was a Youtube based-campaign we executed it via our offering Pulse, We also decided to create a custom framework: HAIR - Heighten Awareness through Impactful Reach H - Heighten Awareness: For this, we Implemented targeted advertising and marketing campaigns on YouTube to heighten brand awareness among the target audience in Maharashtra, Delhi, and West Bengal. Utilize compelling video content that showcases the benefits and unique selling points of the hair oil products we did contextual relevant video level targeting. A - Audience Targeting: In this step, we Identified and targeted the specific audience segments in the specified geos. We also utilized contextual targeting to deliver ads to users interested in hair care, beauty, and related topics, ensuring relevance and effectiveness. I - Impactful Vernacular Video Content: We crafted compelling video content in multiple languages, designed to captivate viewers and make a memorable impact. Employing storytelling methods, demonstrations, and testimonials, we effectively demonstrated the effectiveness of our hair oil products. R - Reach Optimization: In order to enhance campaign performance and maximize visibility, we utilized a variety of ad formats on YouTube's advertising platform, including TrueView, skippable ads, and bumper ads. This strategic approach aimed to optimize reach and effectively target distinct audience segments. This strategy resulted in remarkable results for the brand."