Categories Name : Marketing Strategy

Sub-Category : Maximizing Mobile Advertising / Programmatic and Machine Learning

Entry Name (Campaign) : Unique Viewership for EDC X Multi DSP

Results

The Indian diabetes market size reached US $3.6 billion in 2022. Unhealthy lifestyle habits, improper nutrition, sleep deprivation, sedentary lifestyle, and taking excessive stress has induced diabetes in over 100 million people. The Objective was to Reach people who are diagnosed with diabetes and may or may not be looking for a solution and engage them with the brand. With limited money the challenge was to reach the maximum number of unique people. With high duplication between platforms this was an impossibility. However as they say where there is a will there is a way. With our curated Multi-DSP approach we delivered a highly efficient campaign and achieved 100% de duplication of users in our campaign. Read on the entry to know the finer details.