Categories Name : Marketing Strategy

Sub-Category : Best Mobile Messaging Campaign: SMS, MMS

Entry Name (Campaign) : IGP x Netcore Cloud

Results

IGP increased their click-through rate fivefold with WhatsApp: 11.6% CTR (5X increase over Email Clicks which resulted in 50% revenue contribution through WhatsApp. Also, these conversions were derived from customers who were dormant for over 2 years with IGP thus increasing brand recall and converting dormant users back into active.