Categories Name : Marketing Strategy

Sub-Category : Social Impact / Not For Profit

Entry Name (Campaign) : Jump For Health

Results

We used the power of social media to rally our followers to contribute their jumps and nominate others to do the same hence getting the campaign to be viral organically. Videos were accepted on phone too through a WhatsApp number. A microsite was created to enable people send their entries if they choose not to add it on social media. We promoted our campaign across social media and used the power of relevant influencers who can reach a mobile savvy audience like Namrata Purohit (young fitness influencer) and Prince Narula (mass celebrity) and Naman Mathur (Gamer) to reach out to their millions of followers via Instagram Reels. The video being a long form (more than 1 minute) video got a VTR of 61%, 23.7 Mn reach. A big achievement this year was also that we touched a historic milestone with a Guinness World RecordsTM title for the ‘largest online video album of people jumping in the air’ with 5455 Jump For Health videos shortlisted from over 9000 videos that we received.