Categories Name : Marketing Strategy

Sub-Category : Community building

Entry Name (Campaign) : Unifying Rides: Building a Strong Motorcycle Community at Rider Mania

Results

The campaign's success surpassed expectations, demonstrating an impressive overachievement of key performance indicators (KPIs) by over 2x. Notably, online registrations from social media soared to 14,000, surpassing the projected 6,000. The campaign resonated profoundly, accumulating an astonishing 18 million post engagements. Additionally, the event witnessed a remarkable turnout of 19,000 attendees. These remarkable outcomes exemplify the power of creating an engaged community, achieved through meticulous audience understanding and content delivery. The diligent efforts of the team culminated in the resounding success of Rider Mania 2022, highlighting the significance of fostering connections within the motorcycle enthusiast community.