Categories Name : Enabling Technologies

Sub-Category : Use of Rich Media / Video / Interactive Content

Entry Name (Campaign) : Croma Always On

Results

The campaign was a hit and delivered the below results: Total Impressions: >3.6 Million Average Engagement Rate: >14% (higher than the industry benchmark of 8% - 10%) Average Click Through Rate: 0.87% Average Dwell Time: 23 seconds Increase in Sales: 10% - 15% Top Categories of Products Sold: Television, Kitchen Appliances, Laptops and Mobile Phones