Categories Name : Enabling Technologies

Sub-Category : Connected Devices / The Internet of Things

Entry Name (Campaign) : Crossing Boundaries, Connecting Screens: American Tourister

Results

The campaign successfully resonated with the target audience, resulting in a remarkable Video Through Rate of 92.23% and a Click Through Rate of over 1%. This demonstrated high viewer engagement and interest in the campaign. The impact on American Tourister's business was significant. The campaign led to a surge in brand search volume by 31%, indicating increased brand awareness and consideration. Additionally, users spent an average of 2 minutes on the website, showcasing a strong level of interest and exploration of the brand's offerings. Furthermore, the enabling technology provided by mediasmart, particularly the Connected TV Household Sync with Location Intelligence, played a crucial role in achieving these results. It allowed American Tourister to captivate its target audience across multiple screens, drive foot traffic to its stores, and effectively guide potential customers through their purchase journey. This success not only strengthened the brand's position but also inspired individuals to embark on their own unforgettable journeys, solidifying American Tourister's reputation as a brand emblematic of exploration and innovation.