Categories Name : Enabling Technologies

Sub-Category : Best Use of Mobile – Fashion

Entry Name (Campaign) : Rare Pair

Results

By seamlessly integrating Mia's Rare Pair collection with the idea of finding love in the unexpected, we were able to drive home a message that our audience could relate to. Through storytelling in a format that resonates the most with Mia's TG ( Millennials and GenZ), we garnered 2.1M Likes, 2.1K Shares, 2.5K Saves and reached over 109M people on the platform.