Winners

WEB
A1. Best Banners -Single/ Campaign, Rich Media with or without video
Campaign Title Brand Name Entrant Company Name  
The Invincible Drunk Driver Challenge Display campaign Kotak General Insurance Fulcro bronze Bronze
Bringing India Back on Track Domex Mindshare Silver Silver
L'Oréal Professionnel Serie Expert DCO Launch L'Oréal Professionnel Wavemaker India Gold Gold
A2. Best Benchmark Content / Branded Content
Campaign Title Brand Name Entrant Company Name  
Dell Youniverse Creators Dell Technologies Mediacom Communications bronze Bronze
Where The Heart Is - Season 4 Asian Paints Madison Media Silver Silver
You Got Chef'd - season 3 Dewar's Only Much Louder Entertainment Silver Silver
Making India more Generous with Million Thank You Cadbury Dairy Milk Wavemaker India Gold Gold
Amazon Fashion Up Amazon Fashion Interactive Avenues- A Reprise Network company Gold Gold
A3. Best Website/ Microsite
Campaign Title Brand Name Entrant Company Name  
Zodiac Adapts to the New Normal with A New & Improved Zodiac 2.0 Ecommerce Website Zodiac clothing Interactive Avenues - A Reprise Network Company bronze Bronze
Cadbury Desserts Corner - how a mega CPG Brand became a content creator Cadbury Desserts Corner Mondelez bronze Bronze
ABP Live Sehatmand Bharat ABP Live ABP Network Silver Silver
Labhlitis Messiah ZEE Biskope ZEE Entertainment Enterprises Silver Silver
The Invincible drunk driver challenge website Kotak General Insurance Fulcro Gold Gold
A4. Best Use of Web Based Games
Campaign Title Brand Name Entrant Company Name  
Perk - Take It Light CADBURY PERK Wavemaker India Silver Silver
Panasonic Building Blocks Panasonic WATConsult Silver Silver
The Invincible Drunk Driver Challenge Mobile Game Kotak General Insurance Fulcro Gold Gold
Bingo Cricket Promo ITC Bingo Wavemaker India Gold Gold
A5. Best Campaign- Online Advertising and Digital Direct Response
Campaign Title Brand Name Entrant Company Name  
UPI Chalega – Building the world's largest digital payments ecosystem UPI Fulcro bronze Bronze
TATA PUNCHATHON Tata Motors WATConsult bronze Bronze
Bijli Gul Luminous India Luminous Power Technologies Silver Silver
The Trust of India The Times of India Wunderman Thompson Silver Silver
Leveraging Near Me! Asian Paints Royale Teflon Madison Media Gold Gold
A6. Best Use of Web Film in a Campaign
Campaign Title Brand Name Entrant Company Name  
ŠKODA Sonic Roots ŠKODA Auto PHD Media bronze Bronze
Garnier Men - Driving into Pop culture with content excellence Garnier Men Wavemaker & Schbang bronze Bronze
Kamariya Kare Hip Hop Animation Video ZEE Biskope ZEE Entertainment Enterprises Silver Silver
Money Heist Season 5 Launch - Jaldi Aao Anthem Netflix Wavemaker India Silver Silver
HP Diwali: DIYE DE DIYA JALAO HP India HP India Sales Gold Gold
A7. Best Short Form Video
Campaign Title Brand Name Entrant Company Name  
In The Making Instagram Mindshare bronze Bronze
How "Swag Wali Pepsi" campaign became instant hit amongst youngsters Pepsi Mindshare Silver Silver
#EEELIKEALIA VICCO Madison Media Silver Silver
Cadbury Dairy Milk - #GoodLuckGirls Cadbury Dairy Milk Wavemaker India Gold Gold
MOBILE and TABLETS
B1. Best Use of WAP /Html/ other sites for Mobiles and Best App Developed- Products / Services / Corporate / Social/ Films / TV Shows / Entertainment/ Lifestyle / Gaming etc.
Campaign Title Brand Name Entrant Company Name  
OTTplay   HT Labs bronze Bronze
Aashirvaad (SRC)- Personalization of landing page - Addng Plus Aashirvaad SRC Atta Wavemaker India bronze Bronze
Slurrp   HT Labs Silver Silver
Aashirvaad Multigrain Atta - Adding Plus Custom Microsite Campaign Aashirvaad Atta with Multigrain Wavemaker India Silver Silver
Cadbury Gems Big Birthday Party Cadbury Gems Wavemaker India Gold Gold
B2. Best Innovation in Mobile Marketing
Campaign Title Brand Name Entrant Company Name  
Digital Transformation : The Godrej Way Godrej Consumer Products InMobi bronze Bronze
Disinfection Alert System Domex Mindshare Silver Silver
Anmol Rakshak Zee Anmol, Zee Entertainment Enterprises   Silver Silver
#TheGreatestHack   FoxyMoron Digital Marketing Gold Gold
B3. Best Campaign- Use of Mobile and Mobile Monetization
Campaign Title Brand Name Entrant Company Name  
Bijli Gul Luminous India Luminous Power Technologies bronze Bronze
SUGAR RUSH Myntra Brand Solutions Myntra Designs bronze Bronze
5 Star - Do Nothing Cadbury 5 Star Wavemaker India Silver Silver
PEETAJI SANG SELFIE Zee Anmol, Zee Entertainment Enterprises   Silver Silver
Disinfection Alert System Domex Mindshare Gold Gold
B4. Best Use of Mobile – Customer Engagement
Campaign Title Brand Name Entrant Company Name  
Unlocking confectionery potential in young adults Chupa Chups Perfetti Van Melle bronze Bronze
Disinfection Alert System Domex Mindshare bronze Bronze
When Pepsi made nation sing "Bella Ciao" through Money Heist Pepsi Mindshare Silver Silver
Not Just A Cadbury Ad Cadbury Celebrations Wavemaker India Gold Gold
B5. Best Multi Mobile Channel Campaign
Campaign Title Brand Name Entrant Company Name  
LA-LA-LAKME on Myntra Myntra Brand Solutions Myntra Designs bronze Bronze
Jam the Scam 2021 Truecaller International Wirality Media Silver Silver
Asli seal M-Seal Madison Media Silver Silver
Mission - Reaching 1 Billion Indians UltraTech Cement Mindshare Gold Gold
5 Star - Do Nothing Cadbury 5 Star Wavemaker India Gold Gold
B6. Best Use of Mobile to Drive Sales
Campaign Title Brand Name Entrant Company Name  
Samsung Galaxy S22 Smartphone Launch_Amazon Ads Samsung Galaxy Smartphones Amazon Ads bronze Bronze
Huggies Diapers Full Funnel-Amazon Ads campaign Huggies Amazon Ads bronze Bronze
Flipkart Ads: Peter England Peter England Flipkart Internet bronze Bronze
Proximity targeting with Nicotex Fruit Burst & Ultra Mint Nicotex Madison Media Silver Silver
#TheGreatestHack   FoxyMoron Digital Marketing Silver Silver
B7. Cross Mobile Integration
Campaign Title Brand Name Entrant Company Name  
Baat Ghar Ki UltraTech Cement Mindshare bronze Bronze
Aanandam Aarambam - Happiness starts with Bru BRU Mindshare Silver Silver
Leveraging Near Me! Asian Paints Royale Teflon Madison Media Gold Gold
SOCIAL MEDIA
C1. Best Use of Social Networks/ Social Media
Campaign Title Brand Name Entrant Company Name  
Venom #ChocolatesMissing Sony Pictures Entertainment India   bronze Bronze
PEPSI SAYS, ‘BELLA CIAO’ TO MONEY HEIST Pepsi PepsiCo India Silver Silver
#GameStaminaKa – A movement against Gender Norms in Cricket Boost Mindshare Gold Gold
C2. Community Engagement / Community Building and Most Effective Social Listening
Campaign Title Brand Name Entrant Company Name  
Share of Voice 2021 Twitter Marketing India Twitter Marketing India bronze Bronze
Blackboards for Brighter Dreams Zee Telugu   bronze Bronze
Vivel #Workforhome Vivel Brand David Silver Silver
#HERSHE 2022 Hershey's Bars Hershey India Gold Gold
C3. Leveraging Social Media to boost brand ROI and engagement
Campaign Title Brand Name Entrant Company Name  
UPI Chalega – Building the world's largest digital payments ecosystem UPI Fulcro bronze Bronze
Kotak Cherry - The world's first brand launched by its competitors Kotak Cherry Fulcro bronze Bronze
#DatetheWhopper   FoxyMoron Digital Marketing Silver Silver
Kellogg's Amazing Kreations Kellogg's Kellogg's Silver Silver
Money Heist Season 5 Launch – #JaldiAao and #IndiaBoleCiao Netflix Wavemaker India Gold Gold
C4. Best Use of Topical Posts in a Campaign
Campaign Title Brand Name Entrant Company Name  
Bharat Ka Apna Biscuit Parle-G Please See Advertising bronze Bronze
#MomsOnDuty - How the whole nation revered the warrior in our mothers! Kotak Silk Tonic Worldwide bronze Bronze
#DontShowMeYourFace CNN-News18 CNN-News18 bronze Bronze
Chellam Sir Vodafone Idea   Silver Silver
Cadbury Celebrations - My First Rakhi Cadbury Celebrations Wavemaker India Gold Gold
C5. Best Use of User Generated Content
Campaign Title Brand Name Entrant Company Name  
Yeh Hai Fanta Wali Holi Fanta Interactive Avenues - A Reprise Network Company bronze Bronze
#CoolestWFHJob Havmor Havmor Ice Creams Silver Silver
Say yes to the dress India discovery+ Discovery Communications India Silver Silver
#GameStaminaKa – A movement against Gender Norms in Cricket Boost Mindshare Gold Gold
SEARCH and PPC CAMPAIGNS
D1. BEST SEO FOR WEBSITE/UNIVERSAL SEARCH RANKING AND SEM STRATEGY
Campaign Title Brand Name Entrant Company Name  
Google Web Stories Expansion Project ABP Live ABP Network bronze Bronze
How Infidigit helped boost Spinny's Non Brand Clicks by 225% Spinny Infidigit Consultants Silver Silver
CROMPTON x SCHBANG Crompton Greaves Consumer Electricals Crompton Greaves Consumer Electricals Silver Silver
Mia by Tanishq AdLift Gold Gold
D2. BEST PPC
Campaign Title Brand Name Entrant Company Name  
How ACT Fibernet sustained the growth post pandemic ACT Fibernet Interactive Avenues - A Reprise Network Company bronze Bronze
SplashLearn expands reach & drives engagement with Microsoft Advertising and InMobi SplashLearn InMobi Silver Silver
Sunfeast Farmlite - Winning Hearts on Amazon with Taste & Health Sunfeast Farmlite Performics India Silver Silver
Domino’s Vernacular ‘App’etite Domino’s Pizza Hiveminds Innovative Market Solutions Gold Gold
SPECIAL AWARDS
E1. Best Integrated Media Campaign - Product/ Services
Campaign Title Brand Name Entrant Company Name  
PEPSI SAYS, ‘BELLA CIAO’ TO MONEY HEIST Pepsi PepsiCo India bronze Bronze
Aashirvaad Atta Changing Food behaviour of South India Aashirvaad Atta Wavemaker India bronze Bronze
Tantir Rong Sunlight Mindshare Silver Silver
Say Hello 2021 Mentos CreativeLand Asia Silver Silver
5 Star - Do Nothing Cadbury 5 Star Wavemaker India Gold Gold
E2. Best Integrated Media Campaign - Corporate
Campaign Title Brand Name Entrant Company Name  
Moner Thikana Asian Paints Madison Media bronze Bronze
Movement That Inspires- BI Launch Kia India Innocean Worldwide Communication bronze Bronze
Castrol Super Mechanic Contest 2021-22 Castrol Mindshare Silver Silver
iCan, an Adani Group Initiative for a cleaner future Adani Group ENIL Silver Silver
Look Good, Do Good - Garment Exchange Programme Raymond Fabrics & Apparel Madison Media Gold Gold
E3. Best Integrated Media Campaign - Social Cause
Campaign Title Brand Name Entrant Company Name  
#Invaluables BBC Media Action   bronze Bronze
Gala #WhyJustCleanHome- Tarazu Challenge Gala Brush Mirchi ENIL bronze Bronze
#GameStaminaKa – A movement against Gender Norms in Cricket Boost Mindshare Silver Silver
Leave Behind no Waste - #LBnW ACC   Silver Silver
Bringing India Back on Track Domex Mindshare Gold Gold
E4. Best Integrated Media Campaign - Films/ TV Shows / News Shows / Events
Campaign Title Brand Name Entrant Company Name  
YiPPee! Mood Masala ESPL Gaming Integration SUNFEAST YIPPEE NOODLES Wavemaker India bronze Bronze
Castrol Super Mechanic Contest 2021-22 Castrol Mindshare Silver Silver
Look Good, Do Good - Garment Exchange Programme Raymond Fabrics & Apparel Madison Media Silver Silver
When Pepsi made nation sing "Bella Ciao" through Money Heist Pepsi Mindshare Gold Gold
E5. Most Effective Use of Digital Analytics
Campaign Title Brand Name Entrant Company Name  
Huggies Diapers Full Funnel-Amazon Ads campaign Huggies Amazon Ads bronze Bronze
Customer value maximization using CLTV Cadburygifting.in Wavemaker India Silver Silver
HZ Mighty Hive Dashboard Case Study Jagran New Media   Silver Silver
Digital Transformation : The Godrej Way Godrej Consumer Products InMobi Gold Gold
Whats in the Air ? Godrej Air Madison Media Gold Gold
E6. Best Media Campaign – Gender Parity
Campaign Title Brand Name Entrant Company Name  
GENDER-NEUTRAL UNIFORM IN KERALA SCHOOLS www.mathrbhumi.com The Mathrubhumi Printing & Publishing bronze Bronze
Fight For What's Right TVS Raider Kinnect Silver Silver
Cadbury Dairy Milk - #GoodLuckGirls Cadbury Dairy Milk Wavemaker India Gold Gold
E7. Campaign with the Best ROI
Campaign Title Brand Name Entrant Company Name  
Not Just A Cadbury Ad Cadbury Celebrations Wavemaker India bronze Bronze
Pizza Hut India Momo Mia Influencer Campaign Pizza Hut India Archetype Agency Silver Silver
Tanishq Always on eCommerce Performance Campaign Tanishq Interactive Avenues - A Reprise Network Company Silver Silver
UPI Chalega – Building the world's largest digital payments ecosystem UPI Fulcro Gold Gold
E8. Best Digital Innovation
Campaign Title Brand Name Entrant Company Name  
Ranveer Singh Calling for The Big Picture Colors Hindi Team Viacom, GroupM bronze Bronze
Leveraging Near Me! Asian Paints Royale Teflon Madison Media Silver Silver
Labhlitis Messiah ZEE Biskope ZEE Entertainment Enterprises Silver Silver
Not Just A Cadbury Ad Cadbury Celebrations Wavemaker India Gold Gold
E9. Most Effective Use of AI, data analytics, machine learning for a Campaign and Business Optimisation
Campaign Title Brand Name Entrant Company Name  
Dr. Fixit using Pixis Governance AI Optimizer for efficient scale up Dr. Fixit Madison India bronze Bronze
Xerxes by Xapads Xerxes Xapads Media Silver Silver
Not Just A Cadbury Ad Cadbury Celebrations Wavemaker India Gold Gold
E10. Best use of AR or VR
Campaign Title Brand Name Entrant Company Name  
Desh Ka Kulhad Tata Tea Premium Tata Consumer Products Silver Silver
Star Sports India - T20 World Cup 2021 AR Filter Star Sports India STAR INDIA Silver Silver
E11. Best Use of Experiential Tech for Digital & Physical Experiences
Campaign Title Brand Name Entrant Company Name  
ŠKODA 3D Mapping at Rohtang Pass ŠKODA Auto PHD Media bronze Bronze
Casa Bacardi Bacardi Only Much Louder Entertainment bronze Bronze
Not Just A Cadbury Ad Cadbury Celebrations Wavemaker India Silver Silver
E12. Breakthrough Technology as Part of a Campaign
Campaign Title Brand Name Entrant Company Name  
Leveraging Near Me! Asian Paints Royale Teflon Madison Media bronze Bronze
Connecting the disconnected worlds of TV & Mobile Discovery+ mediasmart (Affle Group) bronze Bronze
How BBC News got more than half a million people to be a part of their campaign BBC World Service BBC World Service India Silver Silver
Not Just A Cadbury Ad Cadbury Celebrations Wavemaker India Gold Gold
E13. Location-based or Proximity Marketing Campaign of the Year
Campaign Title Brand Name Entrant Company Name  
Disinfection Alert System Domex Mindshare bronze Bronze
KFC, 7-minutes Express Pick-up KFC mediasmart (Affle Group) bronze Bronze
Bijli Gul Luminous India Luminous Power Technologies Silver Silver
Shell X Mediacom “Ab Duniya Dekhegi” Shell Mediacom Silver Silver
Not Just A Cadbury Ad Cadbury Celebrations Wavemaker India Gold Gold
E14. Most Effective App for Consumer
Campaign Title Brand Name Entrant Company Name  
Nurturing Bollywood Badshahs In Every Lane MX TakaTak MX TakaTak in Association with Affle's MAAS Platform & GroupM bronze Bronze
In The Making Instagram Mindshare Silver Silver
OTTplay   HT Labs Gold Gold
E15. Best Omni-Channel Campaign Management & Marketing Automation
Campaign Title Brand Name Entrant Company Name  
Nurturing Bollywood Badshahs In Every Lane MX TakaTak MX TakaTak in Association with Affle's MAAS Platform & GroupM Silver Silver
Tanishq Always on eCommerce Performance Campaign Tanishq Interactive Avenues - A Reprise Network Company Gold Gold
E16. Best Data-Driven Marketing Strategy
Campaign Title Brand Name Entrant Company Name  
Tanishq Always on eCommerce Performance Campaign Tanishq Interactive Avenues - A Reprise Network Company bronze Bronze
iD Fresh Batter Campaign iD Fresh Food Vserv Silver Silver
Disinfection Alert System Domex Mindshare Gold Gold
Nurturing Bollywood Badshahs In Every Lane MX TakaTak MX TakaTak in Association with Affle's MAAS Platform & GroupM Gold Gold
E17. Best use of Native Advertising
Campaign Title Brand Name Entrant Company Name  
Flipkart Ads: Peter England Peter England Flipkart Internet bronze Bronze
Philips HL7777 Mixer grinder Launch Amplification on Amazon Philips Domestic Appliances Philips & Amazon Ads Silver Silver
We Will Take Off Again Goibibo Goibibo Silver Silver
Add An Ad 3.0 HDFC Bank Kinnect Gold Gold
Uncut ABP Network Silver Silver
E18. Best Digital OOH Campaign
Campaign Title Brand Name Entrant Company Name  
Automated Contextual Campaign for Zomato Zomato   Silver Silver
#PlanTheChange AirAsia India   Gold Gold
for (SMB) Companies
F2. Best Microsite
Campaign Title Brand Name Entrant Company Name  
Tatvacare Tatvacare Zero Gravity Communications Silver Silver
F8. Best Digital Innovation
Campaign Title Brand Name Entrant Company Name  
THE BAAP OF ALL BAGS Urban Tribe Digimaze Gold Gold
F12. Best Search Engine Optimization Campaign
Campaign Title Brand Name Entrant Company Name  
How Infidigit helped boost Spinny's Non Brand Clicks by 225% Spinny Infidigit Consultants Gold Gold
FOR START-UPS COMPANIES
G6. Leveraging Social Media to boost brand ROI and engagement
Campaign Title Brand Name Entrant Company Name  
Surya Shakti Mahindra Solarize AGENCY09 Gold Gold
G8. Campaign with the Best ROI
Campaign Title Brand Name Entrant Company Name  
#ListenToTheNoiseWithin Noise   Gold Gold
G9. Best Digital Innovation
Campaign Title Brand Name Entrant Company Name  
The Compassionate Pad The Woman's Company PLAY Gold Gold
Best Digital and Social Media Advertiser and Best Advertiser on Mobile Mondelez India Gold Gold
Best Mobile Media Agency of the year Mindshare India Gold Gold
Best Digital & Social Media Agency of the year Wavemaker India Gold Gold
IDMA Person of the Year
Shashank Kumar, Co- Founder and Managing Director, Razorpay Gold Gold
'Hall Of Fame'
Best Digital and Social Media Advertiser and Best Advertiser on MobileMondelez India Gold Gold
Best Mobile Media Agency of the yearMindshare India Gold Gold
Best Digital & Social Media Agency of the yearWavemaker India Gold Gold