Case Study 2019
B2. In-App Advertising
Categories Name : Channel/Media Strategy
Sub-Category : In-App Advertising
Entry Name (Brand - Campaign Name) : Blow Maadi! (Please Blow!)
Parent Company : United Breweries Limited
Agency : Mindshare
Metal : Gold
Results
Within 30 days we reached 2.16Mn unique users with a high CTR of 1.31%. • 80% users who clicked on the ad interacted with it on an avg. of 15 secs. • 50K+ clicks to the brand site. • Brand Lift Study scores proved Brand awareness went up by 44% and consideration went up by 42%