Categories Name : Channel/Media Strategy
Sub-Category : Most Effective Chatbot Solution
Entry Name (Name of Programme) : #MeetTheRealSanta with Club Mahindra
Parent Company : Mahindra Holidays and Resorts India Ltd
Agency : Mahindra Holidays And Resorts India Ltd
Metal : Gold
The first-of-its-kind engagement bot on Whatsapp was used to attract prospects and members, engage with both adults and children in a fun way, and contribute to the business by driving leads. With the Jolly Santa Bot, Whatasapp became a key channel in the #MeetTheRealSanta integrated marketing campaign by creating a strong lead funnel. 79% prospects and 21% existing members engaged with the bot, successfully generating 3,661 leads from 4,262 unique users - a high lead conversion of 86%.