Case study

Result

Background National Fried Chicken Day at KFC On July 6th, KFC wanted to celebrate National Fried Chicken Day with it’s fans by offering free fried chicken on every order! Challenge Indians were Ad-lergic The Global Trends Survey 2016 highlighted that 76% of Indian audience was using ad blockers! Strategy An offer that can’t be “Missed” For a single day offer KFC had to be innovative so the fan’s didn’t “miss” it. The brand also wanted the loyalists to look for the offer. Platform Selection The AppAnnie report highlighted Truecaller as 2018’s 4th most downloaded app in India and by 2019 the app was downloaded 500 Mn times! Execution Free Fried Chicken Calling! Using TrueCaller in the most Innovative way ever because people might ignore notifications but they would never avoid a missed call! 3 cell phone numbers were selected Renamed them as “Get free fried chicken @ KFC today” on TrueCaller KFC started giving missed calls to it’s fans Missed call numbers were searched on TrueCaller just as planned As the fans searched the number they were clearly surprised! The loyalists posted screenshots of the offer on their social handles making the communication go viral and pushing other KFC Lovers to hunt for the offer! Results One Day, 3 numbers and all the success! Business Front With just the cost of 3 sim cards, KFC saw a whopping 50% increase in online sales and 30% increase in in-store footfalls. Social Media Virality 500Mn+ Impressions 90Mn+ Reach 120k+ organic reactions 6k+ shares!