8th edition

WINNERS 2021

A. Stages Of Brand Building
A.1 Category Creation
Campaign Title Brand Name Agency Name Metal
Make It Yours | Customise your Helmets, Jackets & T-shirts Royal Enfield  
Bronze
The Lost Hunger The Laughing Cow Cheese Curry Nation Brand Conversations
Silver
Knock Knock, Hippo Stores Gaye Kya? Hippo Stores Apppl Combine
Gold
A.2 New Product Launch
Campaign Title Brand Name Agency Name Metal
Fighting for the equality of colours JSW Paints  
Bronze
boat Smartwatch boAt - Imagine Marketing India Flipkart Internet
Bronze
Mom, one more please The Laughing Cow Cheese Curry Nation Brand Conversations
Silver
Where Is Me? Amazon Prime Video Socheers
Gold
A3. Brand Extention
Campaign Title Brand Name Agency Name Metal
A full funnel approach to increase market share ITC Foods Performics India
Bronze
#ForgetMeterEnjoyEveryKilometer Rapido  
Silver
Young Earth Champions Sony BBC Earth Sony Pictures Network
Gold
A4. Brand Rejuvenation
Campaign Title Brand Name Agency Name Metal
Yahan Search Khatam Karo Housing.com  
Bronze
Happydent Your Post Meal Companion Perfetti Van Melle India Grapes Digital
Silver
Saridon – Making Resilient Indians Act on Headaches Bayer Consumer Health India  
Gold
A5. Transformational Growth
Campaign Title Brand Name Agency Name Metal
The Livspace Growth Story Livspace  
Bronze
Unlocking Confectionery Potential in Young Adults Chupa Chups Perfetti Van Melle
Silver
No. 8 to No. 3 - Rise of Rajasthan Royals social media Rajasthan Royals Interactive Avenues - A Reprise Network Company
Silver
boat Smartwatch boAt - Imagine Marketing India Flipkart Internet
Gold
A.6 Customer Relationship Marketing
Campaign Title Brand Name Agency Name Metal
Welcome Back Johnnie Walker PHD
Bronze
Leveraging near me! Asian Paints Madison Media
Bronze
Number Magic 2.0 Bennett, Coleman and Company  
Silver
Customer Connect - Capturing the Voice of Customers Reliance Nippon Life Insurance  
Gold
       
A.7 Customer Experience
Campaign Title Brand Name Agency Name Metal
Say Hello - Mentos Perfetti Van Melle Creativeland Asia
Bronze
MCD – Holi McDowells No1 PHD
Bronze
The Premium Customer Experience Hub Mahindra & Mahindra - Auto Hansa Cequity
Silver
Talent Camera Action Season 2 ZEE Biskope ZEE Entertainment Enterprises
Gold
A.8 Use of Consumer Insight
Campaign Title Brand Name Agency Name Metal
Bigg Boss 14 Boss Meter Voot Select, Viacom18 Digital Ventures Viacom18 Media
Bronze
Digital Transformation: ​ The Godrej Way​ Godrej Consumer Products InMobi
Silver
The Perfect Tea For The Perfectionist Bengalis Tata Tea Gold Mullen Lintas
Gold
A.9 Use of Analytics/ Big Data/AI
Campaign Title Brand Name Agency Name Metal
TV Optimization using Response Attribution Modelling Norton Havas Media India
Bronze
Digital Transformation: ​ The Godrej Way​ Godrej Consumer Products InMobi
Silver
First Among Equals Hindustan Unilever Flipkart Internet
Gold
A.10 Long Term Marketing Strategy (3 Years or More)
Campaign Title Brand Name Agency Name Metal
Make India Water Positive Bennett, Coleman and Company  
Bronze
Jump for Health Aditya Birla Health Insurance  
Bronze
Jio Jio Reliance Jio
Silver
Where the heart is Asian Paints Madison Media
Gold
A.11 Best Pivot Initiative
Campaign Title Brand Name Agency Name Metal
Leveraging near me! Asian Paints Madison Media
Bronze
Visa Cashless Confidence Campaign Visa India Isobar
Bronze
ITC Store on Wheels ITC Store ITC Foods Limited
Bronze
HH Covid Actions Hindustan Media Ventures  
Silver
ITC MasterChef Ready To Eat ITC MasterChef Wavemaker
Gold
A.12 Brand Purpose
Campaign Title Brand Name Agency Name Metal
50K Campaign MG Motor India  
Bronze
Pause The Bargain Axis Bank Autumn Advertising
Silver
ITC Basket of Care ITC Store ITC Sixth Sense
Silver
Welcome Back Johnnie Walker PHD
Gold
A.13 Best Use of Segmentation
Campaign Title Brand Name Agency Name Metal
ITC E-stores ITC Foods Performics India
Bronze
Pyxis Vernacular Case Study Aashirvaad Atta Wavemaker
Silver
Digital Transformation: ​ The Godrej Way​ Godrej Consumer Products InMobi
Gold
B. COMMUNICATION
B1 Best Use of TV
Campaign Title Brand Name Agency Name Metal
Sarvaguni Maharashtra Ke Liye Sarvaguni Chai Tata Tea Premium - Maharashtra Mullen Lintas
Bronze
Gold loan is good Muthoot Finance Mindshare, Group M
Silver
MOJJ APP BIGG BOSS MOJ APP Alliance Advertising & Marketing
Silver
Disney Imagine That Disney Channel Disney Broadcasting (India)
Gold
B2. Best Use of Print
Campaign Title Brand Name Agency Name Metal
101 of launching a car Citroen MEDIACOM COMMUNICATIONS
Bronze
Spotlight of India Asian Paints Madison Media
Silver
HT Codeathon Hindustan Times HT Media
Gold
B3. Best Use of Radio
Campaign Title Brand Name Agency Name/Entrant Metal
Dabur Amla Aloe Vera What women Want Dabur Amla Starcom India
Gold
B4. Best Use of OOH
Campaign Title Brand Name Agency Name/Entrant Metal
Dabangg 3 Zee Cinema  
Bronze
Redpass for Armed Forces AirAsia India  
Silver
13th Ki Tayyari Zee Entertainment Enterprise Laqshya Media
Gold
B5. Best Use of Experiential Marketing
Campaign Title Brand Name Agency Name/Entrant Metal
Vakeel Saab World Television Premiere Zee Telugu  
Bronze
Say Hello - Mentos Perfetti Van Melle Creativeland Asia
Bronze
MCD – Holi McDowells No1 PHD
Silver
Welcome Back Johnnie Walker PHD
Gold
B6. Best Use of Digital Marketing/ Social Media
Campaign Title Brand Name Agency Name/Entrant Metal
Leveraging near me! Asian Paints Madison Media
Bronze
Welcome Back Johnnie Walker PHD
Bronze
Happydent Your Post Meal Companion Perfetti Van Melle India Grapes Digital
Silver
Digital Transformation: The Godrej Way Godrej Consumer Products InMobi
Silver
The Family Man Job Hunt Amazon Prime Video Socheers
Gold
B7. Best Use of Omni Channel Marketing
Campaign Title Brand Name Agency Name Metal
Amore Campaign - digibank by DBS digibank by DBS DBS Bank India
Bronze
Sunrise -Shadher Pujo Swader Pujo Sunrise Pure Mindshaft Media
Bronze
Look Good, Do Good - Garment Exchange Programme Raymond Fabrics and Apparel Madison Media
Silver
Pause The Bargain Axis Bank Autumn Advertising
Silver
Unlocking the confectionery potential in young adults in 2021 Chupa Chups Perfetti Van Melle India
Gold
B8. Best Use of Integrated Marketing Campaign
Campaign Title Brand Name Agency Name Metal
Fighting for the equality of colours JSW Paints  
Bronze
Festival of Democracy- TN Election campaign News18 Tamil Nadu TV18 Broadcast Ltd.,
Silver
Prajapati, The Sleeping Night-Watchman Cipla Health, Naselin The Womb Communications
Gold
Chase Your Dream Bridgestone India Bridgestone India WATConsult
Gold
B9 .Best Use of Content Marketing
Campaign Title Brand Name Agency Name Metal
What it takes to be an influencer? Myntra Brut India
Bronze
Cricket ka Tonic Pharmeasy Starcom India
Silver
Asian Paints #BudgetBhiShaukBhi Asian Paints Verse Innovation/Josh
Gold
B.10 Best Use of Technology
Campaign Title Brand Name Agency Name Metal
Leveraging near me! Asian Paints Madison Media
Bronze
Find Your Shararti Avataar Alpenliebe JuiCyfills Grapes Digital
Silver
Launch of Aashirvaad Svasti Select Milk ITC ITC Sixth Sense
Silver
The Tomorrow War - AR Campaign Amazon Prime Video Schbang Digital Solutions
Gold
B.11 Best Use of Search Marketing
Campaign Title Brand Name Agency Name Metal
Intel intercepts its buyer's consumer journey to build affinity for their laptops! Intel India Carat India
Bronze
Data driven campaign strategy to increase ROI ITC Foods Performics India
Silver
Nissan Goes Hyperlocal Nissan Motor India SingleInterface
Gold
B12. Best Use of PR
Campaign Title Brand Name Agency Name Metal
Friendship Day McDowells No1 PHD
Bronze
BMW SKILLNEXT>>, A TECHNICAL SKILLING INITIATIVE BMW India  
Silver
Champion for Champions Paree Sanitary Pads Soothe Healthcare
Silver
Birthday Lahariya ZEE Biskope ZEE Entertainment Enterprises
Gold
B13. Best Use of Influencers
Campaign Title Brand Name Agency Name Metal
Kotak Silk Money Matters Kotak Mahindra Bank Tonic Worldwide
Bronze
Mirzapur - Purvanchal Ke Samachar Amazon Prime Video Socheers
Bronze
MakeMyTrip #MyIndia. MakeMyTrip Eleve Media Pvt Ltd + The Glitch.
Silver
Raktanchal x PubG MX Player MX Media & Entertainment Pte
Gold
B.14 Best Use of Sponsorship and Partnership
Campaign Title Brand Name Agency Name Metal
Visa Safe Click Visa Starcom India
Bronze
Multiply Wellness Aditya Birla Wellness Aditya Birla Health Insurance
Bronze
Duroflex Sounds of Sleep Duroflex  
Silver
Spotlight of India Asian Paints Madison Media
Gold
B.15 Best Use of Sports or eSports Marketing
Campaign Title Brand Name Agency Name Metal
CRED - IPL Activation CRED ITW Consulting
Bronze
Raktanchal x PubG MX Player MX Media & Entertainment Pte
Bronze
Intel & StreamO's Gamer Day campaign creates new codes of engagement & communication with GenZ gaming audiences Intel India Carat India
Silver
Tokyo Olympics 2020 - Hum Honge Kamyab Sony Sports Network Sony Pictures Networks India
Gold
B.16 Marketing on a Small Budget
Campaign Title Brand Name Agency Name Metal
Leveraging near me! Asian Paints Madison Media
Bronze
#TheLOOveFilter Parryware Dentsu Impact
Silver
Hero on a Zero Budget -Champion for Champions Paree Sanitary Pads Soothe Healthcare
Silver
Positive Ageing with Ruskin Bond Columbia Pacific Communities  
Gold
C. Design
C.1 Brand Identity/Packaging
Campaign Title Brand Name Agency Name Metal
An All New Blue Officer's Choice Blue Allied Blenders And Distillers
Bronze
The Unbank Website digibank by DBS DBS Bank India
Silver
PlayerzPot's 2021 makeover to become India Ka Naya Maidan Playerzpot Interactive Avenues - A Reprise Network Company
Silver
C.2 Physical Space
Campaign Title Brand Name Agency Name Metal
Banking the Unbanked Airtel Payments Bank  
Bronze
Welcome Back Johnnie Walker PHD
Silver
Candyman Fantastik Chocolaty Tornado ITC Limited - Foods Division IMAGERY
Gold
D. Marketing To Unique Audiences Or On Unique Occasions Or In A Regulated Environment
D.1 Not for Profit Sector/CSR
Campaign Title Brand Name Agency Name Metal
KaamWapasi ZEE Entertainment Enterprises  
Bronze
Social Distancing Campaign Fevicol Schbang Digital Solutions
Silver
#EndTheBurn nurture.farm Schbang Digital
Gold
D.2 B2B Sector
Campaign Title Brand Name Agency Name Metal
Seamless Retailer Connect Solution Love In Store Technologies  
Bronze
MSME Day Khatabook Brut India
Silver
First Among Equals Hindustan Unilever Flipkart Internet
Gold
D.3 Healthcare & Pharmaceutical
Campaign Title Brand Name Agency Name Metal
Prajapati, The Sleeping Night-Watchman Cipla Health, Naselin The Womb Communications
Bronze
Manipal Hospitals Manipal Health Enterprises Social Panga
Silver
Tracking Silent Sufferers Unleashing the Potential of Hyperlocal Targeting Dabur India Mediacom India
Silver
Asthma ke liye, #InhalershainSahi Cipla Schbang Digital Solutions
Gold
D.4 Age-Targeted Marketing
Campaign Title Brand Name Agency Name Metal
Sunfeast Yippee Pokkt Integration Sunfeast Yippee Mood Masala Wavemaker
Bronze
Friendship Day McDowells No1 PHD
Silver
Night Sale Asian Paints Madison Media
Silver
Welcome Back Johnnie Walker PHD
Gold
D.5 Local, Regional or Market Specific Marketing
Campaign Title Brand Name Agency Name Metal
ZEE BANGLA MOTHER'S DAY CAMPAIGN - CELEBRATING GENDERLESS MOTHERHOOD Zee Bangla Zee Entertainment Enterprises
Bronze
Unlocking North East! Livon Marico
Silver
Seketary Sarabajit -ABP Ananda Durga Puja Campaign ABP Ananda ABP Network Pvt. Ltd.
Silver
KaamWapasi ZEE Entertainment Enterprises  
Gold
D.6 Holiday, Seasonal or Festival Marketing
Campaign Title Brand Name Agency Name Metal
Trell X Godrej Rich Creme Hair Colour Godrej Consumer Products Trell Experiences
Bronze
Save Tax 3.0 SBI General Insurance Company  
Bronze
MCD - Holi McDowells No1 PHD
Silver
Ramadan Kareem 2021 #CelebratingGoodness with Tata Motors #NekiHiDariya Tata Motors Ogilvy India
Gold
Excellence Awards
Lifetime Achievement Award
Anand Kripalu, MD & CEO,EPL
Gold
Marketing Team of the Year
ITC Foods
Silver
Marketing Team of the Year
Diageo India
Gold