WINNERS 2022
9th edition
9th edition
| A. STAGES OF BRAND BUILDING | |||
| A.1 Category Creation | |||
| Campaign Title | Brand Name | Agency Name | Metal |
| Leading Category Expansion by Hero Lectro | Hero Lectro E-cycles |  |
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| Hey Alexa with Social Media Star with Janice | Amazon India | Interactive Avenues - A Reprise Network Company |  |
| Different Strokes for Different folks | Philips India | Omnicom Media Group | |
| OH MY DOG - (FG DOG HEALTH COVER) | Future Generali India Insurance Company |  |
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| A.2 New Product Launch | |||
| Campaign Title | Brand Name | Agency Name | Metal |
| #NoTensionInsurance Campaign | PhonePe | |
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| Party with Varun and the Gang | OPPO India | OML Entertainment | |
| Britannia Biscafe - #CoffeeKaBetterHalf | Britannia Industries | Schbang Digital Solutions | |
| News18 Jammu, Kashmir, Ladakh, Himachal Launch | TV18 Broadcast | News18 Network | |
| Launching a Sustainable Laptop (Green PC) and Creating a Market segment | Acer India | |
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| OH MY DOG - (FG DOG HEALTH COVER) | Future Generali India Insurance Company | |
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| A.3 Brand Extension | |||
| Campaign Title | Brand Name | Agency Name | Metal |
| Saridon Advance Launch - Saridon extends to a superior headache formulation for relief from headaches that cannot be hidden | Saridon Advance | CONSUMER HEALTH AT BAYER | |
| Bharosa Kar Ke Dekho | CarDekho | |
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| OH MY DOG - (FG DOG HEALTH COVER) | Future Generali India Insurance Company | |
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| A.4 Brand Rejuvenation | |||
| Campaign Title | Brand Name | Agency Name | Metal |
| 5 Million Indians Enjoy the Zyada Life | TVS Jupiter | Dentsu Creative | |
| Milk Bikis Atta | Britannia Industries | |
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| Britannia Good Day - Kayi Smiles Nayi Smiles | Britannia Industries | |
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| FUEL EFFICIENCY CAMPAIGN | MARUTI SUZUKI | Hakuhodo Sync & AdGlobal 360 | |
| A.5 Transformational Growth | |||
| Campaign Title | Brand Name | Agency Name | Metal |
| Gift Smart Gift Mia | Mia by Tanishq | Titan Company | |
| Housing.com: Parr...se Perfect | Housing.com | |
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| JioFiber | Reliance Jio | |
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| #FabulousEveryday | Enamor | Modenik Lifestyle | |
| Relaunching Canesten Antifungal Dusting Powder in India | Canesten | Bayer Consumer Health | |
| A.6 Customer Relationship Marketing | |||
| Campaign Title | Brand Name | Agency Name | Metal |
| Super Customer Week | Max Life Insurance Company | |
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| Chhath Puja – Sanitization Drive | Zee Anmol, Zee Entertainment Enterprises | |
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| A.7 Customer Experience | |||
| Campaign Title | Brand Name | Agency Name | Metal |
| Aashirvaad - Puri Rath Yatra Campaign | ITC | VMS Events | |
| Best Virtual Sales Avatar for Enterprises | Maruti Suzuki India | DaveAI | |
| #BreakfastWithApple | Croma | SoCheers | |
| Aashirvaad Atta-"Eta Amar Maa" | ITC Aashirvaad Atta | Mindshaft Media | |
| Premium Experience Hub | Mahindra & Mahindra | Hansa Cequity | |
| A.8 Use of Consumer Insight | |||
| Campaign Title | Brand Name | Agency Name | Metal |
| Britannia Treat Croissant Launch | Britannia Industries | |
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| THIS PUJO, YOU ARE THE CELEBRATION | Pantaloons - Aditya Birla Fashion Retail | Ogilvy | |
| Bridgestone Sturdo launch campaign. | Bridgestone India | Leo Burnett | |
| MECHANIC TO SUPER MECHANIC | Castrol | Mindshare | |
| Different Strokes for Different folks | Philips India | Omnicom Media Group | |
| Gift Smart Gift Mia | Mia by Tanishq | Titan Company | |
| A.9 Use of Analytics/ Big Data/AI | |||
| Campaign Title | Brand Name | Agency Name | Metal |
| Nudge AI | DBS Bank | Omnicom Media Group | |
| The Greatest Hack | Burger King | FoxyMoron | |
| Bigg Boss OTT Boss Meter | Voot Select, Viacom18 Digital Ventures | |
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| A.10 Long Term Marketing Strategy (3 Years or More) | |||
| Campaign Title | Brand Name | Agency Name | Metal |
| Discovery School Super League (DSSL) | Discovery Communications India | |
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| Horlicks Swasthya Abhiyan | Hindustan Unilever | Impact Communications | |
| Where The Heart Is Season 5 | Asian Paints | Madison Media | |
| Britannia Marie Gold My StartUp Contest Season 3 | Britannia Industries | |
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| A.11 Best Pivot Initiative | |||
| Campaign Title | Brand Name | Agency Name | Metal |
| THE JUDGMENTAL CAT | Pantaloons - Aditya Birla Fashion Retail | Ogilvy | |
| #MoveUpWhenYouMoveOn | HSBC | Contract Advertising | |
| Hindustan Refresh | Hindustan | |
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| Pay As You Go | Policybazaar.com | |
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| Shreshtha Pradhan | Asian Paints | Madison Media | |
| A. 12 Brand Purpose | |||
| Campaign Title | Brand Name | Agency Name | Metal |
| HSBC Go Green Cyclothon | HSBC India | Dialogue Factory GroupM | |
| Happydent - Make a Dent | Schbang | |
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| #NotJustAHomemaker | Fortune Online | Adani Digital Labs | |
| Flipkart Ads x Sirona | Sirona Hygiene | Flipkart | |
| A.13 Best Use of Segmentation | |||
| Campaign Title | Brand Name | Agency Name | Metal |
| TANISHQ DATA-DRIVEN MARKETING | Titan Company | Interactive Avenues - A Reprise Network Company | |
| Ichcha Kalash | ABP Majha | Mindwave Media | |
| Puzzle Of The Missing Customer | Westside | Hansa Cequity | |
| Gift Smart Gift Mia | Mia by Tanishq | Titan Company | |
| B. COMMUNICATION | |||
| B1 Best Use of TV | |||
| Campaign Title | Brand Name | Agency Name | Metal |
| Lenskart Brand Integration | Starcom India | |
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| Life Ka U-Turn | Policybazaar.com | |
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| Hyundai X MTV - What's Your Venue | Havas Media - Content | |
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| Alpenliebe Juzt Jelly Bakers' Studio Season 1 | Perfetti Van Melle India - Alpenliebe Juzt Jelly | Schbang Digital Solutions | |
| #BoldlyBeautiful Campaign | Titan Company | |
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| B2. Best Use of Print | |||
| Campaign Title | Brand Name | Agency Name | Metal |
| UGC that turned brand dismissers into brand advocates | Tanishq (Titan) | Madison Media | |
| Count on Print | Bennett, Coleman and Co. | |
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| Swaran Ghar Masthead Integration | Colors | Viacom 18 Media | |
| India Economic Conclave 2022 | Times Network | |
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| Desh Ka Kulhad | TATA Tea Premium | |
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| HT Codeathon | HT Media | |
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| B3. Best Use of Radio | |||
| Campaign Title | Brand Name | Agency Name | Metal |
| Dance Deewane Juniors Radio Activity | Colors | Viacom 18 Media | |
| Radio Pe Kabza | TV18 Broadcast | News18 Uttar Pradesh / Uttarakhand | |
| B4. Best Use of OOH | |||
| Campaign Title | Brand Name | Agency Name | Metal |
| Modern Love Story | Amazon Prime Video India | SoCheers | |
| Chhath Puja – Sanitization Drive | Zee Anmol, Zee Entertainment Enterprises | |
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| Harphoul Mohini OOH Campaign | Colors | Viacom 18 Media | |
| The Laughing Cow Cheese makes a big splash on OOH | Havas Worldwide | |
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| B5. Best Use of Experiential Marketing | |||
| Campaign Title | Brand Name | Agency Name | Metal |
| TVS Sport - Mileage Utsav | TVS Motor Company | |
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| Aashirvaad - Puri Rath Yatra Campaign | ITC | VMS Events | |
| Syngenta Drone Yatra | Syngenta India | |
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| Manifesting a stylish India | Marico | Madison Media | |
| Decode Chris Pratt's Terminal List - 360 Experience | Amazon Prime Video | Interactive Avenues - A Reprise Network Company | |
| B6. Best Use of Digital Marketing/ Social Media | |||
| Campaign Title | Brand Name | Agency Name | Metal |
| #DadMySuperstar | Kotak Mahindra Bank | TONIC MEDIA DIGITAL | |
| Jump for Health campaign | Aditya Birla Health Insurance | |
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| Humble Politician Nograj Social Media Marketing Campaign | Voot Select, Viacom18 Digital Ventures | |
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| Mood Ting Tong Move Challenge | Center Fruit India | Schbang Digital Solutions | |
| OH MY DOG - (FG DOG HEALTH COVER) | Future Generali India Insurance Company | |
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| Amazing Kreations | Kellogg's India | Foxymoron Digital Marketing Agency | |
| B7. Best Use of Omni Channel Marketing | |||
| Campaign Title | Brand Name | Agency Name | Metal |
| Desh Ka Kulhad | TATA Tea Premium | |
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| Diageo-McDowell’s Yeh No1 Yaari Hai | Omnicom Media Group | |
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| Humble Politician Nograj Integrated Marketing Campaign | Voot Select, Viacom18 Digital Ventures | |
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| Hyundai X MTV - What's Your Venue | Havas Media - Content | |
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| Tanishq leverages omnichannel marketing to improve ROAS | Interactive Avenues - A Reprise Network Company | |
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| B8. Best Use of Integrated Marketing Campaign | |||
| Campaign Title | Brand Name | Agency Name | Metal |
| Jeetega Bhai Jeetega, Swadeshi Hi Jeetega! | National Payments Corporation Of India | EssenceMediacom | |
| Yeh Mera Idea Tha | Cashfree Payments | Cog Culture | |
| Bigg Boss OTT Integrated Marketing Campaign | Voot, Viacom18 Digital Ventures | |
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| 5 Years of Life - Sony BBC Earth | Sony Pictures Network | |
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| Tata Tea Jaago Re | Tata Consumer Products | |
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| B9 .Best Use of Content Marketing | |||
| Campaign Title | Brand Name | Agency Name | Metal |
| Bajaj Allianz Life Superstar After Retirement | Bajaj Allianz Life Insurance | |
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| Lenskart: Koffee With Karan | Starcom | |
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| KamaSutra x Bobble Sticker + NFT | Raymond Consumer Care | |
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| Asian Paints-Josh #BudgetBhiShaukBhi | Verse Innovation | |
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| Mortein #KhoonMatChoosLouie Campaign | Reckitt | |
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| Sugarfree home-maker community campaign | Group M, Wavemaker | |
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| B.10 Best Use of Technology | |||
| Campaign Title | Brand Name | Agency Name | Metal |
| Flipkart Ads x Happilo | Happilo | Flipkart | |
| The Learning Room | CustomTechnologies Design Lab | |
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| Virtual Makeup at Consumer's Fingertips with Augmented Reality | Maybelline India (L'Oreal India) | Wavemaker | |
| #MyGanpatiMoment | Dabur Meswak | Tonic Worldwide | |
| Rivaahverse | Tanishq, Titan Company | Adfactors PR | |
| Building relevance with Personalized Communication | Nestle | Zenith Media | |
| B.11 Best Use of Search Marketing | |||
| Campaign Title | Brand Name | Agency Name | Metal |
| Infidigit x Spinny SEO with Infidigit helped Spinny Increase the Daily Avg. Non-Brand Clicks By 506% | Spinny | Infidigit | |
| Titan Smart Watches: New Product & Category Launch | Interactive Avenues - A Reprise Network Company | |
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| Fuelling Nissan's business at dealership level | Nissan Motor Corporation | SingleInterface | |
| Growth Marketing for Bank of Baroda’s Car Loan | Bank of Baroda | Puretech Digital | |
| Flipkart Ads x adidas | adidas | Flipkart | |
| Search Performance for Vivanta by Creativeland Asia | Vivanta | Creativeland Asia | |
| Best Use of Native Advertising | |||
| Acer | |
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| B12. Best Use of PR | |||
| Campaign Title | Brand Name | Agency Name | Metal |
| Diageo -McDowell’s Yeh No1 Yaari Hai | Omnicom Media Group | |
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| Baal Shiv | &TV- Zee Entertainment | ZEE ENTERTAINMENT ENTERPRISES | |
| Rocket Boys | Sony LIV x Avian WE | |
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| PEPSI SAYS, BELLA CIAO" TO MONEY HEIST | Pepsi | PepsiCo India & Edelman India | |
| Diageo - Johnnie Walker's #RevibeTheNight | Omnicom Media Group | |
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| B13. Best Use of Influencers | |||
| Campaign Title | Brand Name | Agency Name | Metal |
| More Than Pretty | Mango India | Myntra - Mango | |
| PB Paap vs Ghor Paap | Policybazaar Insurance Brokers | |
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| Dabur RED Pongal | Greenroom | |
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| S Cross Influencer Campaign Refined living | NEXA (Maruti Suzuki) | Hakuhodo Sync & AdGlobal 360 | |
| #SearchForChange | Google India | Toaster India | |
| B.14 Best Use of Sponsorship and Partnership | |||
| Campaign Title | Brand Name | Agency Name | Metal |
| Lotus & Big Boss: Incredible Synergy | Alliance Advertising & Marketing | |
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| Lenskart: Koffee With Karan | Starcom | |
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| Prime On Your Plate | Amazon Prime Video | Interactive Avenues - A Reprise Network Company | |
| Flipkart Ads x Puma (Fitness Theme) | PUMA Sports India | Flipkart | |
| B.15 Best Use of Sports or eSports Marketing | |||
| Campaign Title | Brand Name | Agency Name | Metal |
| Taigun - Impact with IPL Partnership | Volkswagen | Omnicom media group | |
| Rajasthan Royals – RReels with a twist | Interactive Avenues - A Reprise Network Company | |
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| #MakePlayWithFlavors | Delhi Capitals | Sportz Interactive | |
| Happilo X Rajasthan Royals | ITW Catalyst | |
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| UNITED IN SPORTS Fest | Myntra Brand Solutions | |
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| B.16 Marketing on a Small Budget | |||
| Campaign Title | Brand Name | Agency Name | Metal |
| Bingo Mad Angle Holi AR Filter | ITC Bingo! Mad Angles x ITC Sixth Sense | |
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| Welspun Group's Independence Day Video | Welspun Group | |
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| A DEEPFAKE VIDEO TO UNCOVER FAKE NEWS | WION | Grapes | |
| Rajasthan Royals - RReels with a twist | Interactive Avenues - A Reprise Network Company | |
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| #NotJustAHomemaker | Fortune Online | Adani Digital Labs | |
| C. DESIGN | |||
| C.1 Brand Identity/Packaging | |||
| Campaign Title | Brand Name | Agency Name | Metal |
| Zydus Lifesciences Ltd Corporate Identity | Conran Design Group | |
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| Menstrual care for all | Lemme Be | Miraigirls | |
| Britannia Treat Croissant Launch | Britannia Industries | |
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| Center Fruit Launches Tennis Ball Shape Gum | Schbang Digital Solutions | |
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| C.2 Physical Space | |||
| Campaign Title | Brand Name | Agency Name | Metal |
| Tanishq ‘Chozha’ - First-of-its-kind highly immersive and personalized 3D experience Zone. | Laqshya Media | |
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| Radheshyam World Television Premiere | Zee Telugu | |
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| Jio-bp Mobility Station (New Design) | Reliance BP Mobility | |
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| Tanishq Celebrates Pudhumai Penn - UGC that turned brand dismissers into brand advocates. | Titan Company | Tanishq | |
| D MARKETING TO UNIQUE AUDIENCES OR ON UNIQUE OCCASIONS OR IN A REGULATED ENVIRONMENT | |||
| D.1 Not for Profit Sector/CSR | |||
| Campaign Title | Brand Name | Agency Name | Metal |
| #IndiaRahegaFit | Adani Foundation | Adani Digital Labs | |
| Roof To Dream | JSW Steel | |
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| Making of Ice Stupa - Ladakh | Astral Foundation | |
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| Nestlé a+ Cartons to Classroom | Nestlé India | |
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| D.2 B2B Sector | |||
| Campaign Title | Brand Name | Agency Name | Metal |
| Moglix - A Brand with a Purpose | Moglix | |
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| Uplift | DBS Bank India | |
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| JSW Steel - Always Around | JSW Steel | |
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| MECHANIC TO SUPER MECHANIC | Castrol | Mindshare | |
| MEESHO SELLER EXPRESS | MEESHO | Zeeco Brand Experiences | |
| ReadyForNext | Vi Business | |
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| D.3 Healthcare & Pharmaceutical | |||
| Campaign Title | Brand Name | Agency Name | Metal |
| Cofsils use of Temperature API | Cipla Health | Madison Media | |
| Bye Bye Dark Patches Campaign | Fixderma India | |
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| The wish of a (K)nightingale – way thro’ Digital Media | Apollo Proton Cancer Centre | |
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| Dekho Magar Pyar Se | Bausch + Lomb | Kinnect | |
| BE THE CHANGE FOR TB | JOHNSON & JOHNSON | |
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| D.4 Age-Targeted Marketing | |||
| Campaign Title | Brand Name | Agency Name | Metal |
| Perfetti Van Melle India - Alpenliebe Juzt Jelly Bakers' Studio Season 1 | Schbang Digital Solutions | |
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| Amazon - The Pride Tape | Amazon India | Interactive Avenues - A Reprise Network Company | |
| Jeevansathi Influencer Campaign | Disney+ Hotstar | |
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| Flavours of Love | KamaSutra Condoms | Bobble AI | |
| Dabur Red Se Ready | DentsuX | |
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| D.5 Local, Regional or Market Specific Marketing | |||
| Campaign Title | Brand Name | Agency Name | Metal |
| MECHANIC TO SUPER MECHANIC | Castrol | Mindshare | |
| Baal Shiv | &TV- Zee Entertainment | ZEE ENTERTAINMENT ENTERPRISES | |
| Ludo Empire Region & Market Specific Targeting | Neil Patel digital India | |
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| Tata Tea Premium - Kadak Odisha | Tata Consumer Products | |
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| D.6 Holiday, Seasonal or Festival Marketing | |||
| Campaign Title | Brand Name | Agency Name | Metal |
| Swiggy Bhog Elo Ghorey | Swiggy | Havas Media - Content | |
| Flipkart Ads x Peter England | Peter England | Flipkart | |
| Magical Diwali Season 5 Campaign by TVS Credit | TVS Credit Services | |
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| ZEE Talkies chi Wari Pandharichya Dari | ZEEL | ZEE Talkies | |
| Aashirvaad - Puri Rath Yatra Campaign | ITC | VMS Events | |
| EXCELLENCE AWARDS | |||
| Marketing Team of the Year | |||
| Titan Company | |||
| Lifetime Achievement Award | |||
| Bharat Puri, Managing Director, Pidilite Industries | |||
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